After multiple rounds of competition including individual knowledge competition, team practice competition, provincial competition, and national competition, our undergraduate students including Xinyu, Zhang Zemei, and Rong Siling (international students) won the first prize in the final of the 14th National College Student Market Research and Analysis Competition for International Students in China for their work Youth, Fresh Vitality, and Promotion Positive - Research on Lotus Shopping Platform Based on Contemporary College Students' Online Promotion Preferences, as well as Tang Xin, Yang Chuchu, and Li Biyu (international students)'s work Water Nourishing Z Rhyme, Mineral Wave Hearts - Research on Marketing Strategies for Generation Z Young People as a Natural Mineral Water Brand; The work of undergraduate students Zhang Yaowei and Ye En (international students), titled Strong Aroma, Elegant Charm, and Rich Integration - Digital Marketing Market Research of Instant Coffee, won the second prize in the finals of the International Student Group in China; The works of undergraduate students Wang Yiming, Liu Xinyu, Dai Yezi, Peng Ziyu, and Cheng Yexin, titled People in the Grass and Trees, Times Change Their Face - A Survey of Contemporary College Students' Demand for Ready made Tea Drinks, and the works of undergraduate students Ding Ziyi, Xiong Binru, Xu Wanqing, Li Jiaying, and Sun Yuhuan, titled Daily Coffee, You Can't Have Coffee - How Coffee Brands Effectively Interact with Consumers, won the third prize in the undergraduate group of the national finals. In addition, other undergraduate teams from our college have also won 4 first prizes, 2 second prizes, and 1 third prize in the Jiangsu competition area. Several teachers from the Business School, including Xu Juanjuan, Yu Feifei, Zhang Yu, Lv Suyu, Wang Long, Xu Rui, Shi Guoliang, and Wang Xiaoying, actively participated in the competition guidance work.
The National College Student Market Survey and Analysis Competition is a high-level competition listed in the competition directory of the 2023 National College Student Competition Analysis Report by the Ministry of Education. The business school attaches great importance to undergraduate subject competitions and actively supports students to participate in high-level competitions. Through the preparation and participation process, students can learn market research methods and skills in practice, exercise their data analysis skills and problem-solving skills, and thereby enhance their employment competitiveness and innovation ability. The business school will continue to increase its support for subject competitions, build a broader learning platform for students, encourage collaborative creation between teachers and students, and continuously explore and expand new fields of academic research and application.
