Marketing - the discipline of meeting people's needs and improving people's sense of gain and happiness by creating and delivering value
Professional highlights and characteristics
• Apprentice style personalized talent training (One Belt Two for undergraduate tutors)
• Innovation and entrepreneurship mentors gathering
• Internet thinking and big data marketing
• Marketing behavior laboratory equipped with advanced EEG, eye movement instrument and other equipment
Well-known enterprises do practice teaching base
Professional introduction
Speaking of marketing, many people will understand it as sales and promotion. In fact, as we all know, a good film is not only the performance of actors on the screen, but also the importance of screenwriters, directors, photography and music. Sales and promotion are similar to actors, while customer research, positioning and planning are similar to screenwriters and directors. By learning marketing, you can become a beautiful marketing actor, or a master behind the scenes who directs the magnificent market. Live delivery, private domain traffic, big data marketing, community marketing, strong brands... all rely on the operation of professional marketing to achieve success! The soul of marketing is to hit the heart and catch the eye. Without marketing, you can hardly survive and develop in the fierce market competition.
Marketing is a business administration discipline on how to guide and meet customer needs. Its professional ideas and theories are widely used in the field of product and service marketing of enterprises, and are also introduced and promoted by cities, individuals (stars and politicians), public welfare organizations and other institutions. Management, economics and psychology are the disciplinary basis of marketing, and market analysis, brand building and product promotion are the three major functions of marketing. Major core courses include market research, marketing planning, channel management, advertising, sales management, etc. It is our consistent pursuit to cultivate high-quality talents with solid theoretical basis, rigorous and innovative marketing thinking and operation ability.
The marketing major of our school originated from the Department of Management Engineering established in 1983. At first, marketing courses were offered in the majors of material management and international economy and trade. In 1994, in order to meet the needs of the talent market, the marketing specialty was officially opened earlier in key universities in China. After a long period of ingenuity, at present, the marketing major of our school is characterized by studying the generation, evolution rules and brand positioning and promotion of customer needs and behaviors. It follows the times more closely, integrates resources, expands global vision, and helps innovation and entrepreneurship. The teachers are old, middle-aged and young, and the structure is reasonable; Scientific research focuses on data, emphasizes demonstration, and has achieved remarkable results.
The marketing major of our school focuses on practice and problem orientation to stimulate students' interest in learning and research, and focuses on training marketing talents with programming ability and data analysis ability. We offer featured courses closely following the forefront, such as big data marketing, python language, marketing research methods, and social media marketing. A marketing behavior laboratory is set up, equipped with the iView X RED desktop eye tracker eye movement and behavior observation system produced by SMI in Germany, which can not only observe and analyze people's attention and behavior, but also conduct pre launch effect tests on marketing programs, terminal layout, etc. In order to improve students' ability to apply theory to practice, we vigorously promote the construction of teaching practice bases, cooperate with many well-known listed companies such as Jinshiyuan liquor industry to carry out practical teaching activities, and hire company executives as guest professors of our department. The establishment of laboratories and practice teaching bases allows students to have more opportunities to contact with realistic marketing activities and participate in marketing scientific research during their school days. In addition, in order to maintain the excellent training quality, the ratio of marketing students to teachers has been kept at 2:1, and the undergraduate tutorial system has been adopted to carry out mentoring personalized training to guide the mind, learning and guidance, so that students' college learning life is no longer confused.
Under the market economy environment, the competition is increasingly fierce, the position and role of marketing are increasingly prominent, and the employment prospects of marketing students are broad. Graduates can not only be engaged in the brand and image building and promotion of governments, social organizations and industrial and commercial enterprises, but also in the marketing of products and services of industrial and commercial enterprises. They can also make great achievements in consulting, research and media organizations. Hehai marketing students are widely active in these fields, including those who work in Fortune 500 enterprises and government departments, as well as those who pursue advanced studies in famous universities at home and abroad, such as Northwestern University, University of London, Renmin University of China, Tianjin University, etc.
